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2016 Mobile Ad Summit
Tuesday
, 
November
 
29
 at 
8:30am
 
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Breakfast Spotify

Tuesday
, 
November
 
29
 at 
8:30am
 
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The Power of Music and Data


Pour célébrer le lancement de notre dernier format publicitaire natif, Branded Moments, nous avons le plaisir de vous convier à un petit déjeuner Spotify.

 

Vous découvrirez comment les marques peuvent tirer partie de la musique et des data dans leur stratégie média.

 

Que sont les Branded Moments ? Pour la première fois, nous connectons les marques aux fans de musique dans les moments qui comptent le plus pour eux. Qu'ils soient en train de faire du sport, de se relaxer, de préparer leur diner ou en chemin pour une soirée, les marques peuvent maintenant raconter leur histoire aux bonnes personnes au moment le plus pertinent. 


8h30 - 9h00 - Petit-Déjeuner

9h00 - 10h00 - Using content and context to soundtrack your brand



Speakers

Yann Thébault

VP Sales, Continental Europe


Kyle Rocco

Sr Product Marketing Manager
Ad Experiences


Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, Spotify

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of Spotify

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of Spotify

4:00 – 5:30 PM

Rooftop Cocktails


A partir de 8h30

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About Spotify

A Fortune 500 company, Spotify sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, Spotify dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Je m'inscris & Je partage

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